New housing development on edge of St Peter's to be called Hopfields
A new housing development between St Peter’s and Norton is set to be marketed as Hopfields from the middle of this year.
Hopfields is the name chosen for the mixed use development of 2,204 new homes and employment land known until now as the South Worcester Urban Extension.
The new name refers to the previous use of the land.
Real estate company Welbeck Land will market the development site to housebuilding firms once a section 106 agreement has been secured with Malvern Hills District Council.
That is expected to be concluded within the coming months.
Welbeck planning associate director Jennifer Liu, explained: “We were keen to engage with local stakeholders in terms of renaming of the development.
“We contacted parish councils and consulted other members and parish councillors.
“They came up with a long list of about 20 possible names and they came up with Hopfields, which was a reference to the previous use of the land.
“We liked that. We think it works quite well.”
The site is located south of Worcester’s A4440 Southern Link Road and St Peter’s.
The western boundary is the A38, although a small part of the site extends further west at the south west corner of the site to the River Severn.
The eastern boundary of the majority of urban development is Norton Road, although planned employment land extends to the east of North Road and playing fields and a small amount of residential development extends to the eastern side of Broomhall up to the M5.
The southern boundary of the proposed site is Broomhall Lane.
The South Worcester Urban Extension is part of the South Worcestershire Development Plan, a joint project between Worcester City Council, Malvern Hills District Council and Wychavon District Council, which sets out plans for the building of 28,400 new homes, half of which have already been built, by 2030. In addition to that another 14,000 new homes will be required by 2041.
Decision making on the South Worcester Urban Extension element of the SWDP has been delegated to Malvern Hills District Council.